The Team

Built by people who've
been where you are.

Hey Monika was created by a team of award-winning bookkeepers, accountants, and educators who've all faced the same challenge our users do — that moment when you're qualified but not yet confident.

Between us, we've built and sold bookkeeping and accounting firms, trained hundreds of professionals, advised leading software companies, and supported a global community of bookkeepers. But more than anything, we share one mission: to make practical, confidence-building work experience accessible to every aspiring accountant and bookkeeper.

Hey Monika is our way of giving back to the profession that shaped us — a safe, supportive space to practise real bookkeeping, guided by AI and grounded in real-world expertise. Behind every scenario is a team that genuinely understands what it feels like to start out and believes you deserve the chance to get experience that builds on your professional qualifications.

Nicola Fallon

Nicola Fallon

Co-Founder & Head of Product Quality

Manages feature requests, Quality Assurance, and scenario review. Liaises between users, product, and development teams.

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Nadia Gibbs

Nadia Gibbs

Co-Founder & Head of Product Testing

Manages customer support, user experience and scenario testing.

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Stuart Hurst

Stuart Hurst

Co-Founder & Chief Financial Officer

Oversees real-world financial realism within the product. Provides insights and validation for applied accounting workflows.

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Zoe Whitman

Zoe Whitman

Co-Founder & Head of Content

Aligns Hey Monika's educational mission with brand visibility and user experience.

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Rebecca Williams

Co-Founder

Designs and develops immersive Scenario Mode experiences based on her experience of educating bookkeepers and accountants.

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Jo Wood

Jo Wood

Co-Founder & Head of Relationships

Jo leads the Hey Monika team, manages the relationship with the software development team and oversees strategic growth.

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